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TV Challenges Require TV Solutions

There’s been a lot written lately about the perceived challenges with CTV measurement across both programming and ads.

And to be sure, the relatively nascent CTV market does have much maturing to do in terms of standardized measurement practices. These growing pains are only amplified by the increasingly growing number of users flocking to CTV devices and services.

But the measurement challenges gaining attention today are not so much a factor of the CTV format as they are a result of trying t

The Brand Integration Triple-Play

Advertising isn’t as straightforward as it used to be. Viewing patterns have changed, and so advertising strategies must change along with it.

One of those strategies is for brands to integrate themselves more deeply into content of interest to their customers. That means not only placing ads around the programming their target audience is watching, but also having a presence in the programming itself.

The recent premiere of the VIZIO WatchFree+ Features program @Home with Tori accomplishes ex

Three Stats That Will Change the Way You Think About Customer Loyalty

Whether due to the rise of e-commerce, the disruptions of the pandemic, or other factors specific to a given industry, the old patterns of consumer behavior no longer hold true in the current marketplace.

A strong brand is not the competitive advantage it used to be. While consumers on the whole are loyal by nature, that holds true only to a point. According to our recently published 2022 Digital Consumer Trends Index, even the 81% of consumers who define themselves as loyal to certain brands s

Smart TV Owners Still Watch Ad-Supported Video

A lot of people in the industry think AVOD only reaches people who don’t want to spend on premium subscriptions or can’t afford them. Those people are wrong, according to new research from Magid and VIZIO.

Consider this—smart TV owners who pay more for premium subscription services are surprisingly active users of ad-supported services as well. In fact, they stream more ad-supported programming than those without smart TVs.
• - Smart TV owners spend more on SVOD subscriptions than those without

How To Launch A New Channel In Today’s Smart TV Landscape

At VIZIO, we add new content from partners at a pretty regular clip, with hundreds of FAST channels and fan-favorite streaming services.

One of the more recent, and successful, additions was POLARIS, a newly launched channel curated exclusively to VIZIO focused on Black history, culture, and entertainment as part of our Features program. Features is an exclusive content offering that leverages VIZIO’s first party, opted-in viewership data and homescreen targeting capabilities to deliver persona

Influencer Marketing Measurement: How to Crawl, Walk, and then Run

There’s a well-established axiom in the business world—“What gets measured gets managed.”

As the influencer marketing space grows in size, complexity, and importance, it’s going to have to increase in sophistication as well. And that means measuring its impact with more science and accuracy.

Establishing a useful and meaningful measurement program—as well as the analysis around it—is a crucial step anyone engaged in influencer marketing should start taking now, before someone else measures (an

Post-Peripherals—How Smart TVs Will Take Over Streaming Consumption and Access

VIZIO commissioned Magid, a leading research-based strategic consulting firm, to understand how streaming device choices impact streaming entertainment consumption, and what that means for programmers and advertisers alike. The company conducted a quantitative online survey of over 1,600 U.S. streaming TV users aged 18 - 64, supported by a 2-day online community qualitative study of both smart TV and peripheral owners.

The following is the first of several insights gained as a result of this re

Music Multiple Mania: What Buyers Are Really Paying for Music Catalogs, And Why – Royalty Exchange

By now, it’s no secret that investors are willing to pay top-dollar to buy music catalogs.

Just how much though is a matter of debate. Almost overnight, the once-obscure investment term “earnings multiple” is now thrown around by artists and managers as commonly as “chart position” or “market share.”

A multiple is how much a buyer pays for a music catalog compared to how much it earned in the last 12 months. So if a catalog earning $5,000 in the last year sold for $50,000, it earned a 10x

Amortizing Royalties – Royalty Exchange

Tax planning is a critical part of any investment strategy. And while most investors are familiar with the tax implications of traditional assets and securities, few understand the unique tax treatment of Intellectual Property derived royalties.

A useful analog to understanding royalty assets might be Real Estate. The tax benefits of owning real estate can have a material impact on taxable income. In a nutshell, the tax code allows investors to depreciate property over a number of years.


Music Royalties 101 – Intro to Music Royalties – Royalty Exchange

The music industry relies on royalties generated by the licensing of copyrighted songs and recordings as a primary form of payment for musicians.

A “royalty” is a payment made to an asset owner for the right to use that asset. A “royalty interest” is the right to collect a share of future royalty payments.

Royalties are a “cut off the top” of revenue earned for the use of the asset. The owner of a royalty gets paid before stockholders, company executives, and so on. Royalty payments are typica

What Royalty Investors Look For In Catalogs (And What They Don’t) – Royalty Exchange

Seems like every week there's another news story about a big financial outfit buying up music rights. And we facilitate multiple similar transactions on our marketplace every week.

But what are these investors looking for when buying music royalties? After all, most aren't music companies looking to expand their repertoire. They're financial companies seeking assets that will generate a return.

As such, they evaluate catalogs a little bit differently than a label or publisher would.

Since we'

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