
Why collecting zero-party data via loyalty programs is more important than a one-off sale
Do you have transactional friends? Friends who only do something for you if you do something for them.
That’s not really a friend thing to do, is it? Unfortunately, that’s how many companies act with their customers, particularly their best customers enrolled in loyalty programs.
Customer loyalty programs offer brands the opportunity to create a deeper relationship with their customers by making an emotional connection. So don’t just treat it like a sales channel. Use your loyalty program comm
That’s not really a friend thing to do, is it? Unfortunately, that’s how many companies act with their customers, particularly their best customers enrolled in loyalty programs.
Customer loyalty programs offer brands the opportunity to create a deeper relationship with their customers by making an emotional connection. So don’t just treat it like a sales channel. Use your loyalty program comm